118: Embracing the Marathon that Business is: Moving Forward is More Important than Speed ft Channing Muller

Hi there friends, ready to get a grip on effective marketing? Tune into this insightful episode with my special guest, Channing Muller. As the Principal of DCM Communications, Channing has crafted a stellar career coaching small business owners and event professionals to master marketing, navigating the delicate balance between sales and strategy.

An award-winning coach, Channing’s credentials are as expansive as they are impressive, featuring recognitions such as “The BizBash 500 Most Influential Event Pros,” “40 Under 40” by Connect, and “25 Young Event Pros to Watch” by Special Events magazine. She’s not just a coach; she’s an industry thought leader, contributing regularly to multiple publications and sharing her wisdom as a public speaker.

However, Channing’s journey is far from conventional. Having survived two heart attacks, she transformed herself into an endurance athlete, a 5x marathoner. This personal triumph echoes her resilience and determination, traits she carries into her professional life. Moreover, she’s a self-made entrepreneur, who, despite not planning to tread this path, can’t imagine looking back now.

From launching her event career at a memorable Barton G event in Miami, which sparked off a decade-long stint of attending more than 2730 events, to her geographical journey that spans New Orleans, Denver, Miami, London, DC, and Chattanooga, Channing’s adventures have left her with vast knowledge and invaluable experience.

This episode promises to take you through an engaging discussion, shedding light on effective event marketing techniques, the essential role of email marketing, and the intricacies of social media strategy. Prepare to dive deep into Channing’s expertise as she shares her tips to avoid the ‘comparison trap’ in the digital age.

So, race yourself for a conversation that balances the serious, the insightful, and the unexpectedly witty.

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Connect with Channing on these channels below:

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⁠⁠⁠“Events: demystified” Podcast⁠⁠⁠ is brought to you by ⁠⁠⁠Tree-Fan Events⁠⁠⁠ and your Podcast Host is ⁠⁠⁠Anca Trifan, CMP, DES. ⁠⁠⁠

Let’s chat about your event, and schedule a time that works for you via the ⁠⁠⁠20 min free consultation link. ⁠⁠⁠

Original Podcast Music written and produced by ⁠⁠⁠Fable Score Music. ⁠⁠⁠

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For event and podcast updates, tips, and tricks of the trade, follow us on these social channels:

Instagram: ⁠⁠⁠@eventsdemystifiedpodcast ⁠⁠⁠

Our YouTube channel: ⁠⁠⁠https://www.youtube.com/channel/UC2_hOoPp_DhYCvaH2SznPNw⁠

LinkedIn Page: ⁠https://www.linkedin.com/company/events-demystified-podcast/⁠


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“Events: demystified” Podcast is brought to you by Tree-Fan Events

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About the Podcast


As a seasoned event professional and podcast host,  Anca Platon Trifan, CMP, DES champions women behind-the-scenes in AV, event production, and technology, advocating for mental and physical fitness as well as diversity in AV. She brings the magic of event production to the forefront, demystifying AV and AI tools used in in-person, virtual, and hybrid events.

Her current podcast season spotlights the Eventful AI transforming our industry, alongside actionable wellness tips for event professionals, entrepreneurs, and small business owners. Tune in for insights into AI productivity and wellness strategies, designed to keep you at the cutting edge of technology and in optimal health for successful event planning and execution.


This podcast is brought to you by Tree-Fan Events – a woman-owned and operated boutique event production agency at the forefront of change, integrating tech, AI, and data-driven strategies into the planning processes to make every event a unique and engaging experience.