Welcome to another episode of the Events Demystified Podcast with your host, Anca Platon Trifan! In this episode, we have the pleasure of hosting Matt Swalley, Co-Founder and Chief Business Officer of Omneky. We’re taking a deep dive into the dynamic world of AI and exploring its revolutionary impact on sales, advertising, and the event industry.
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GUEST BIO
Matt Swalley is Co-Founder and Chief Business Officer of Omneky, an AI marketing platform that generates and optimizes personalized ad creatives to increase sales across all digital touchpoints. Powered by OpenAI’s GPT-3, DALLE-2, and our own proprietary algorithms, Omneky’s platform empowers customers to analyze the design preferences of all the customer’s target audiences, and manage thousands of AI-generated ads designed to drive conversions for each customer profile.
Matt brings 13 years of strategic leadership experience from AT&T, where he specialized in corporate strategy, business development, and sales team growth. As a member of the Corporate Strategy Team for AT&T, Matt led various strategic initiatives, financial planning, go-to-market strategy, and analysis.
Matt also held leadership positions as Chief of Staff for AT&T’s Global Business segment and directed sales teams in small business and mid-market enterprise accounts. Matt has an undergraduate degree from the Kelley School of Business at Indiana University, and an MBA from Warrington College of Business at the University of Florida.
🔍 Topics Explored:
- Sales Transformation in the Age of AI
- Generative AI and Business Impact
- AI in Personalization and Marketing
- Transition from Corporate to Startup
- The Future of AI in Sales and Marketing
- Mental & Physical Fitness for Event Pros
🔥 Key Insights Shared:
- Understanding how sales are evolving with technological advancements
- Exploring the influence of generative AI on business practices and strategies
- The role of AI in enhancing marketing personalization
- Insights into transitioning from a Fortune 10 company to a startup environment
- Anticipating the future trajectory of AI in sales and marketing
Connect with Matt:
- Website: https://www.omneky.com/
- Linkedin: https://www.linkedin.com/in/matt-swalley-59249533/
Join the #EventProfs Community via this link: https://eventprofscommunity.com/?via=anca-trifan
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Connect with your Podcast Host at the links below:
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/treefan_events/
Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading boutique event planning and production agency, woman-owned and operated offering a comprehensive approach to event management and production, integrating cutting-edge technology, AI tools, analytics, and a laser focus on enhancing attendee experiences for a holistic event cycle in order to create memorable virtual, hybrid, and in-person events.
Let’s create something extraordinary together during this focused Next-Level Strategy Session. https://calendly.com/treefan_events/strategysession
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