112: Small business does not mean incapable, bigger is not always better ft Heidi Jacobson

Super stoked about today’s guest, a WOWman in event productions, Mrs. Heidi Jacobson, VP of Business Development in the Live Events Industry. Heidi is someone who brings to the table everything one expects in a dynamic sales executive. Drive. Vision. Attention to detail. What you might not expect is what really sets her apart – her constant focus on client satisfaction.

She thrives on the new challenges each moment brings and finds her ultimate success in turning the “impossible” into a brilliant reality. Seasoned Sales Executive with experience in leadership, sales, business development, business acumen, and product marketing. Extensive knowledge of marketing and business development with both services and products.

A take-charge, dynamic individual that excels at building and managing sales teams, exceeding sales goals, with a constant focus on client satisfaction. 

Takeaways from today’s episode:

  • integrity, good reputation, and authenticity will carry you forward in the AV industry,
  • women in the AV industry have to continuously prove themselves, regardless of their skillset and experience level,
  • everything is open for discussion, everything is negotiable,
  • small business does not mean incapable, bigger is not always better when it comes to AV partners,
  • to last in this industry you must place your mental and physical fitness at the top of the list, always.


Connect with Heidi on Linkedin


⁠⁠“Events: demystified” Podcast⁠⁠ is brought to you by ⁠⁠Tree-Fan Events⁠⁠ and your Podcast Host is ⁠⁠Anca Trifan, CMP, DES. ⁠⁠

Let’s chat about your event, and schedule a time that works for you via the ⁠⁠20 min free consultation link. ⁠⁠

Original Podcast Music written and produced by ⁠⁠Fable Score Music. ⁠⁠


For event and podcast updates, tips, and tricks of the trade, follow us on these social channels:

Instagram: ⁠⁠@eventsdemystifiedpodcast ⁠⁠ and Twitter: @DemystifyEvents

Our YouTube channel: ⁠⁠https://www.youtube.com/channel/UC2_hOoPp_DhYCvaH2SznPNw


“Events: demystified” Podcast is brought to you by Tree-Fan Events

  • a woman-owned boutique event planning and technical production agency that provides the planning strategy, event technology, and AV production to plan, host, and produce successful virtual, in-person, and hybrid events and the metaverse. Let’s create something extraordinary together during this focused Next-Level Strategy Session.https://calendly.com/treefan_events/strategysession

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