In this episode of the Events Demystified podcast, host Anca Platon Trifan discusses the significance of personal branding in the event planning and production industry with featured guest Leanne Calderwood, a LinkedIn and personal branding expert. This episode dives into strategies for building a unique personal brand that stands out in the competitive field, emphasizing the importance of authenticity, passion, and a clear strategy. Leanne shares her journey from facing challenges as an introvert in sales to redefining personal branding for herself and inspiring others in the event industry. If you’re an introvert or ambivert, you won’t want to miss this conversation.
VIDEO EPISODE
GUEST BIO
Leanne Calderwood, LinkedIn and Personal Branding Trainer and Speaker – self-professed raging introvert and obsessive tea drinker, Leanne created her personal brand to help avoid cold calling prospects, and dared to do things differently. She built a thriving 6-figure business in the meetings and events industry on the back of her brand and LinkedIn presence, and now helps others do the same through her training, speaking and digital courses. When she’s not obsessing over business and branding trends, you can find Leanne drinking wine at home in Kelowna with her husband, her two soon-to-be adult sons and her dog Farls Barkley.
Key Takeaways:
- Building Trust with Personal Branding: The episode emphasizes how crucial it is for individuals to build trust beyond their products or services, suggesting that personal and professional branding should work hand in hand to enhance client relationships.
- Initiating Change within Organizations: Calderwood champions the idea of employees taking the initiative to propose new strategies within their teams or organizations, aiming for a situation that benefits both parties.
- Forging an Independent Path: It highlights Calderwood’s personal journey of breaking away to address industry challenges on her own terms, showcasing her resolve to make a significant difference through her work.
- Leveraging Social Media for Introverts: The discussion offers practical advice for introverts to effectively use social media for personal branding, focusing on the strengths of thoughtful communication and engagement.
- The Importance of Consistency in Branding: Calderwood and Trifan discuss the critical role of maintaining a consistent and process-driven approach to personal branding, including strategies like calendar blocking and starting with a single focus area to build a recognizable brand.
Connect with our Guest at the links below:
- Website: https://leannecalderwood.com/
- LinkedIn:
Connect with your Podcast Host at the links below:
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/treefan_events/
- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
- Instagram: https://www.instagram.com/fit.mindful.maven/
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Original Podcast Music written and produced by Fable Score Music.
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“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading boutique event planning and production agency, woman-owned and operated offering a comprehensive approach to event management and production, integrating cutting-edge technology, AI tools, analytics, and a laser focus on enhancing attendee experiences for a holistic event cycle in order to create memorable virtual, hybrid, and in-person events.
Let’s create something extraordinary together during this focused Next-Level Strategy Session. https://calendly.com/treefan_events/strategysession
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