A CEO Edition Conversation featuring CEO, Pedro Góes
There is a version of leadership that only exists in slide decks.
And then there is the version that shows up when an event is live, a client is panicking, and something critical is not working as planned. In this CEO Edition of Events: Demystified, I spoke with Pedro Góes, Co-Founder and CEO of inEvent, about what leadership in event technology actually looks like when theory meets reality.
This conversation wasn’t about features or roadmaps. It was about adaptability, trust, and the responsibility that comes with building technology people rely on in real time.
Customer Service Is Not a Department. It’s Leadership.
One of the clearest truths Pedro articulated is also one of the least comfortable.
No event is standard.
No platform, no matter how advanced, can anticipate every variable.
And something will always go wrong.
What separates strong event technology companies from the rest is not perfection.
It’s a response.
Pedro shared how leadership shows up in those moments – when teams must adapt on the fly, make fast decisions, and support clients under pressure.
Customer service, in this context, isn’t a function you outsource or automate away. It’s a leadership posture.
Trust is built or lost during live moments.
And trust is what keeps clients coming back.
This is the part of event technology that doesn’t make it into marketing copy. But it’s the part CEOs live with every day.
The Future of Events Will Test How Thoughtfully We Use Technology
Pedro’s perspective on wearable technology and smart devices points to where the industry is heading – but also where it could get it wrong. Wearables and smart glasses have the potential to transform events. Real-time personalization. Seamless networking. Contextual data layered into live experiences. The opportunity is real.
But so is the risk.
Pedro emphasized that the next wave of innovation will not be judged by how advanced the technology is – but by whether it enhances human connection or erodes it. The future of events will belong to leaders who understand that innovation without intention is noise.
Technology should remove friction, not replace presence.
Enable connection, not distract from it.
That distinction will matter more than ever as tools become more powerful.
The Mic Drop Moment
Event technology is not ultimately judged by what it promises.
It is judged by how it performs when it matters most. That moment, when pressure is high and expectations are real, is where leadership is revealed.
What This Episode Reveals About Being a CEO in Event Technology
Being a CEO in this space means operating inside contradiction.
You are expected to innovate aggressively while maintaining absolute reliability.
You are asked to scale while still responding like a partner.
You must sell the future while protecting the present.
Pedro’s perspective makes one thing clear: leadership in event technology is less about prediction and more about preparedness. Preparedness to adapt. Preparedness to respond. Preparedness to own decisions when things don’t go as planned. There is no certainty theater here. Just responsibility.
If you work in event technology, lead event teams, or make decisions where reliability and innovation collide, this episode will resonate.
Watch the entire episode now on YouTube
Listen to the full episode now on Spotify
About the Guest: Pedro Góes
Pedro Goes is the Co-Founder and CEO of inEvent, a global event technology platform powering in-person, virtual, and hybrid experiences for organizations around the world. With a background in engineering, Pedro has spent more than a decade building scalable, enterprise-ready solutions for the events industry.
Since launching inEvent, he has grown the company into a trusted global platform serving teams across continents, bridging technology with human connection. Pedro’s leadership philosophy centers on adaptability and innovation through people — prioritizing trust, flexibility, and long-term value over trends, and designing technology that evolves alongside the needs of event professionals.
Where to Find Pedro:
Company Website: https://inevent.com/
LinkedIn: https://www.linkedin.com/in/pedrogoes
Connect with your Podcast Host
- Speaker website: https://ancaplatontrifan.me/
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/anca.platon.trifan
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- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
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Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events Productions LLC, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
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