Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, WMEP.
In this episode, Anca discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you’re contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.
VIDEO EPISODE
GUEST BIO
Steve Martile began his career as a mechanical engineer before making a powerful shift into life coaching. Today, he leads a thriving publishing agency that helps Entrepreneurs and Business Owners write, publish, and monetize their books—unlocking new revenue streams and elevating their brand authority in exciting, impactful ways.
FUN FACTS:
- Worked as a mechanical engineer for 15 years.
- Quit engineering to become a life coach, but the business failed
- I’ve helped a dozen people overcome emotional traumas with a unique process I’ve developed including: overcoming insomnia, immediately rising above bulimia (the eating disorder), releasing a demonic presence, among many other emotional traumas.
🔍 Topics Covered:
- 00:00 Introduction: Writing a Book as a Business Decision
- 01:57 Meet the Host and Guest: Anca and Steve
- 03:59 Steve’s Journey: From Engineer to Publisher
- 05:42 The Transition: Marketing to Publishing
- 07:44 Monetizing Books: Strategies and Success Stories
- 11:23 Writing and Publishing Process: Tips and Insights
- 20:24 Marketing Your Book: Launch and Beyond
- 24:44 Adapting to Modern Readers: Attention Spans and Formats
- 27:38 The Power of Audiobooks
- 27:59 Engagement Through Audible
- 29:24 The Impact of Meditation Downloads
- 29:49 The Transition to Life Coaching
- 30:42 Spotify’s Changing Landscape
- 32:04 Common Myths About Publishing
- 38:01 The Role of AI in Writing
- 41:20 The Importance of Authenticity in Audiobooks
- 42:45 Publishing Trends and AI Tools
- 43:53 The Value of Personal Stories in Business Books
- 45:33 The Perception Shift from Doer to Leader
- 48:39 The Power of Your Own Voice
- 49:36 Conclusion and Resources
Connect with our Guest at the links below:
- LinkedIn: https://www.linkedin.com/in/steve-martile/
- Youtube: https://www.youtube.com/c/SteveMartile
- Instagram: https://www.instagram.com/steve_martile/?hl=en
- Twitter: https://twitter.com/steve_martile?lang=en
- Telegram: https://t.me/smartile
Connect with your Podcast Host at the links below:
- Speaker website: https://ancaplatontrifan.me/
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/anca.platon.trifan
- Instagram: https://www.instagram.com/fit.mindful.maven/
- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
Follow the podcast on Spotify, and/or Instagram, LinkedIn page, and our YouTube page to stay updated on the latest episodes, behind the scenes reels, and join the conversation.
Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
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