Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, WMEP.
In this episode of the Events Demystified Podcast, I welcome Iain Morrison, CEO of an event tech startup specializing in digital twins and immersive pre-visualization. Iain shares his journey from his early days in event production to pioneering new technologies that enhance the event planning process. The conversation covers the impact of digital twins on event ROI, human connection in a tech-driven world, and the importance of addressing mental health issues in the events industry. Don’t miss insightful discussions on leadership, team dynamics, and the future of spatial tech in events. Subscribe now and stay ahead in the evolving world of event planning.
VIDEO EPISODE
GUEST BIO
Iain Morrison, CEO, Event Leader & Visionary – A passionate advocate for rethinking how the events industry works, from planning systems to people management, Iain blends deep operational experience with cutting edge digital innovation. His company sits at the intersection of live experience, spatial technology, and scalable infrastructure, and is part of NVIDIA’s Inception Program. He speaks with refreshing honesty about burnout, leadership, and what it really takes to build high performing teams under pressure. If your audience wants to know how to manage complex events without losing their minds or their people, Iain’s the one to call. He’s based in regional NSW with his wife Tris (who’s also his business partner), and their over enthusiastic Kelpie, Miller. When not building tech or travelling in their caravan, they’re probably somewhere on site, solving problems before they become headlines.
🔍 Topics Covered:
- 00:00 Introduction to Digital Twins in Event Planning
- 02:07 Meet the Guest: Iain Morrison
- 03:20 Icebreaker: Pre-visualizing Non-Event Experiences
- 06:04 Iain’s Journey in Event Production
- 08:55 The Complexity of High-Level Event Management
- 13:09 The Shift to Previsualization and Immersive Planning
- 18:59 Understanding Digital Twins
- 20:52 The Future of Digital Twins in Events
- 32:44 Leadership and Preventing Burnout in Event Production
- 37:35 Working with a Partner: Balancing Life and Work
- 40:13 Exciting Future of Spatial Tech in Events
- 45:02 Final Thoughts and Advice for Event Planners
- 47:18 Conclusion and Contact Information
Connect with our Guest at the links below:
Connect with your Podcast Host at the links below:
- Speaker website: https://ancaplatontrifan.me/
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/anca.platon.trifan
- Instagram: https://www.instagram.com/fit.mindful.maven/
- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
Follow the podcast on Spotify, and/or Instagram, LinkedIn page, and our YouTube page to stay updated on the latest episodes, behind the scenes reels, and join the conversation.
Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
Leave a Reply