172: Leadership and Scaling New Heights in the Event Industry ft Carina Bauer, CEO of IMEX Group

Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, WMEP.

Today, we are honored to speak with Carina Bauer, CEO of the IMEX Group, a globally recognized leader in the event industry. From pioneering sustainability to mentoring the next generation of event professionals, Carina has climbed to incredible heights, both in her career and on literal mountains as a passionate rock climber. Stay tuned for an inspiring conversation on leadership, innovation, bridging the gap between personal passion and professional success.


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Carina Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. Carina also takes a keen interest in leadership development, and organizational best practice and culture.

Throughout her career, Carina has been an active member of the meetings industry. She’s Past Chair of the AEO Council (2021-2023) and the EIA (2021-2022), and Past President of the SITE Foundation (2020). She has previously served on the Board of the MPI UK Chapter and on global committees for MPI and PCMA.

Carina is the proud recipient of a number of industry awards including the SITE Richard Ross Past Presidents’ Award (2022), PCMA Wayfinder Award (2021) and ICCA Inspirational Women Awards (2018).

Appointed CEO of IMEX Group in 2009 following the expansion of IMEX into America, Carina has been part of the IMEX team since the very beginning, joining in 2002 as marketing and operations director with the original launch team.

She enjoys spending time with her family (she’s a mother to two boys) and traveling for work and pleasure. She is an adventure sports enthusiast with a particular love for climbing and skiing. In her spare time, Carina works with a variety of local charities and is Chair of the Brighton and Hove Albion Foundation—using the power of football to help people get active, learn and stay well throughout Sussex.

🔍 Topics Covered:

  • 00:00 Introduction to Carina Bauer and IMEX Group
  • 03:46 Carina’s Journey and Passion for Rock Climbing
  • 06:27 The Role of Fitness and Wellness in Leadership
  • 08:19 Pivotal Moments in IMEX’s Growth
  • 10:50 Building and Maintaining Company Culture
  • 16:53 Mentorship and Developing Future Leaders
  • 20:57 Sustainability Initiatives at IMEX
  • 30:38 Diversity, Equity, and Inclusion in Events
  • 38:39 Balancing Professional and Personal Life
  • 50:29 Future of the Event Industry
  • 53:50 Final Thoughts and Advice for Aspiring Leaders

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⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. 


“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.

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About Events Demystified Podcast


As a seasoned event professional, podcast host, and AI strategist, Anca Platon Trifan, CMP, WMEP champions women behind the scenes in AV, event production, and technology. She advocates for becoming #FIT4EVENTS—mentally, physically, and emotionally—as well as for diversity in AV and the integration of AI in events. Through this podcast, she goes behind the curtain to bring the magic of event production and technology to the forefront, demystifying AV, AI tools, and event technology for in-person, virtual, and hybrid experiences.


This podcast is sponsored by Tree-Fan Events LLC—a woman-owned event production agency integrating AV, AI, technology, and data-driven strategies to make every event a seamless and engaging experience.

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