Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, DES, WMEP.
Today, we kick off our 10th podcasting season. We have a dynamic conversation with Nicole Jacobson, Senior Director of Marketing and E-commerce at PC/nametag. Nicole shares her wealth of experience in strategic planning, digital marketing, and building high-performance teams. The discussion focuses on budget-friendly marketing tactics and metrics for small businesses, creative content creation, and leveraging technology effectively. Tune in for practical tips on making a significant impact with limited resources. Discover how Nicole blends fun with her professional expertise.
Download Nicole’s gift of 101 Marketing Tactics here.
VIDEO EPISODE
GUEST BIO
Nicole Jacobson serves as the Senior Director of Marketing & E-commerce at pc/nametag. With over 15 years of experience in healthcare, technology, and events, she has developed a unique passion for strategic planning, project management, branding, public relations, digital marketing, and eCommerce. In her role, Nicole leads a team of talented D2C marketers that embraces an omnichannel approach to marketing within the events industry. She also guides a team of web development professionals from ideation to execution to deliver a best-in-class e-commerce experience with pc/nametag.
🔍 Topics Covered:
- 09:01 Marketing Strategies for Small Businesses
- 12:44 Key Metrics for Marketing Success
- 16:16 Social Media and Marketing Analytics
- 19:05 Effective Marketing Strategies
- 25:01 Exploring Different Platforms
- 30:22 Embracing Authenticity in Marketing
- 31:10 Creating Engaging Content: Tips and Strategies
- 32:24 Budget-Friendly Marketing Strategies
- 33:09 Content Creation: From White Papers to Quick Videos
- 38:31 Leveraging Technology for Marketing Success
- 41:55 SEO and Keyword Strategies for Small Businesses
- 45:38 Connecting with Customers and Industry Insights
- 51:18 Balancing Work and Wellness in the Events Industry
- 55:44 Final Thoughts and Farewell
Connect with our Guest at the links below:
- Nicole Jacobson’s LinkedIn https://www.linkedin.com/in/jacobson-nicole/
- Company Website https://www.pcnametag.com/
- Company LinkedIn https://www.linkedin.com/company/pcnametag/
- Company YouTube https://www.youtube.com/user/pcnametag
Connect with your Podcast Host at the links below:
Follow the podcast on Spotify, and/or Instagram, LinkedIn page, and our YouTube page to stay updated on the latest episodes, behind the scenes reels, and join the conversation.
Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
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