Welcome to the Events Demystified Podcast, hosted by Anca Platon Trifan, CMP, WMEP.
In this episode of the Events Demystified Podcast, we dive into the intricacies of event design with Liz Lathan, Co-founder of Club Ichi. They discuss strategies for fostering genuine connections at events, blending community and technology, and moving beyond predictable programming. Liz shares her expertise on creating experiential and human-centered B2B marketing, her role in Club Ichi, and the philosophy behind spontaneous think tanks. She also offers insights into maintaining community engagement through intentional design, strategic collaboration, and leveraging technology effectively. Tune in for a conversation filled with valuable takeaways for anyone looking to enhance their event strategy.
Check out Liz’s upcoming event: https://weareichi.swoogo.com/STTnashville
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GUEST BIO
Liz Lathan is an experiential strategist and community builder with 20+ years in B2B event marketing, known for turning traditional events into unforgettable, conversation-driven experiences. As the co-founder of Club Ichi and creator of Spontaneous Think Tanks, she helps brands spark real connections and measurable impact through human-centered event design.
🔍 Topics Covered:
- 00:00 Introduction to Experiential Strategy
- 01:54 Meet Liz Lathan: Community Life Strategy Expert
- 04:14 The Problem with Traditional Event Design
- 07:04 The Birth of Club Ichi
- 10:59 Building a Thriving Community
- 18:15 Support Systems and Team Dynamics
- 22:16 Exciting Upcoming Events and Initiatives
- 27:02 Upcoming Events and Registration
- 28:30 The Role of Technology in Events
- 30:13 Enhancing Community with Technology
- 33:05 Emerging Tools for Engagement
- 36:36 Personal Mission and Career Journey
- 38:30 Memorable Event Experiences
- 43:40 The Birth of Club Ichi
- 47:25 Building Meaningful Connections
- 48:22 Conclusion and Farewell
Connect with our Guest at the links below:
- Guest’s LinkedIn Page: https://www.linkedin.com/in/lizlathan/
- Company Website: https://www.weareichi.com/
Connect with your Podcast Host at the links below:
- Speaker website: https://ancaplatontrifan.me/
- LinkedIn: https://www.linkedin.com/in/ancatrifan/
- Instagram: https://www.instagram.com/anca.platon.trifan
- Other Social Channels:
- Instagram: https://www.instagram.com/fit.mindful.maven/
- Instagram: https://www.instagram.com/eventsdemystifiedpodcast/
Follow the podcast on Spotify, and/or Instagram, LinkedIn page, and our YouTube page to stay updated on the latest episodes, behind the scenes reels, and join the conversation.
Original Podcast Music written and produced by Fable Score Music.
“Events: demystified” Podcast is brought to you by Tree-Fan Events, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS framework for a holistic event cycle in order to create memorable events.
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