86: What is Salesforce and why do your events need it ft Matt Frank (Blackthorn.io)

Latest on the Events: demystified Podcast is our interview with Matthew Frank, the Director of Technology Evangelism & Product Marketing at Blackthorn.io, during which we take on to demystify:

– the common pitfalls in the event management space and how to solve them,

– how to get the most out of your hybrid event with Salesforce,

– strategies necessary to ensure sensitive data remains secure during the transition back to in-person events, and

– what event metrics event technology should capture and their impact.

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Matt Frank is a Denver resident and avid music enthusiast, with one goal in mind: to empower organizations with apps that delight and, simply put, ‘just work.’ Connect with Matt on LinkedIn, or on his company’s website.

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“Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan.

Let’s chat about your event, and schedule a time that works for you via the 20 min free consultation link.

Original Podcast Music written and produced by Fable Score Music.

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September will be the launch of our brand new season: Women Behind the Scenes in Events. Stay tuned for some fantastic featured guests!

For event and podcast updates, tips, and tricks of the trade, follow us on these social channels:

Instagram: https://www.instagram.com/eventsdemystifiedpodcast 

Become a Patron on Patreon: https://www.patreon.com/eventsdemystified 

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Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ 

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If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on YouTube and Instagram.  By leaving a great review and hitting the 5  stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! — Send in a voice message: https://anchor.fm/eventsdemystified/message

Video Episode


“Events: demystified” Podcast is brought to you by Tree-Fan Events, a woman-owned boutique technical event planning and production agency that provides the strategy, technology, and AV production to host and broadcast successful virtual or hybrid events. Let’s create something extraordinary together!

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