86: What is Salesforce and why do your events need it ft Matt Frank (Blackthorn.io)

Latest on the Events: demystified Podcast is our interview with Matthew Frank, the Director of Technology Evangelism & Product Marketing at Blackthorn.io, during which we take on to demystify:

– the common pitfalls in the event management space and how to solve them,

– how to get the most out of your hybrid event with Salesforce,

– strategies necessary to ensure sensitive data remains secure during the transition back to in-person events, and

– what event metrics event technology should capture and their impact.


Matt Frank is a Denver resident and avid music enthusiast, with one goal in mind: to empower organizations with apps that delight and, simply put, ‘just work.’ Connect with Matt on LinkedIn, or on his company’s website.


“Events: demystified” Podcast is brought to you by Tree-Fan Events and your Podcast Host is Anca Trifan.

Let’s chat about your event, and schedule a time that works for you via the 20 min free consultation link.

Original Podcast Music written and produced by Fable Score Music.


September will be the launch of our brand new season: Women Behind the Scenes in Events. Stay tuned for some fantastic featured guests!

For event and podcast updates, tips, and tricks of the trade, follow us on these social channels:

Instagram: https://www.instagram.com/eventsdemystifiedpodcast 

Become a Patron on Patreon: https://www.patreon.com/eventsdemystified 


Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/ 


If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on YouTube and Instagram.  By leaving a great review and hitting the 5  stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! — Send in a voice message: https://anchor.fm/eventsdemystified/message

Video Episode

“Events: demystified” Podcast is brought to you by Tree-Fan Events, a woman-owned boutique technical event planning and production agency that provides the strategy, technology, and AV production to host and broadcast successful virtual or hybrid events. Let’s create something extraordinary together!

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