47: The Importance of A/B comparison testing in Events ft Miguel Neves (EventMB)

Summary

In today’s episode, I have the pleasure of hosting Miguel Neves, EventMB’s Editor-in-Chief who likes to describe himself as a “curious creator and caring curator of computerized content and a conscious connector of charismatic characters’. Miguel lives and breathes the event tech sector and is deeply engaged in the global online community of event professionals. He is a Portuguese soul who built a career in the UK and is now raising a young family in southern Denmark.

Tune into today’s episode as Miguel and I will be discussing and

  •  demystifying the future of events as he sees it,  
  • the importance of A/B comparison testing in order to produce and host successful events,
  • what a proper hybrid event should and could look like, 
  • content planning for the full event cycle as well as, 
  • the approval process that goes into generating meaningful content that informs, involves and entertains, and much more.

“Events: demystified” Podcastis brought to you by Tree-Fan Eventsand your ah-mazing host is Anca Trifan.

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You can find Miguel here: https://www.linkedin.com/in/miguelseve

Also, on social @miguelseven

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For event and podcast updates, tips, and tricks of the trades, follow us on these social channels:

Instagram: https://www.instagram.com/eventsdemystifiedpodcast

Become a Patron on Patreon: https://www.patreon.com/eventsdemystified

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Tree-Fan Events offers Hybrid Event Production Services: https://treefanevents.com/hybrid-event-services/

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If you like our podcast, please show us some love by subscribing to this podcast on your favorite listening platform and following us on Instagram.  By leaving a great review and hitting the 5  stars, you make this Podcast visible to other listeners with the same interests as you. Until next time! — Send in a voice message: https://anchor.fm/eventsdemystified/message Support this podcast: https://anchor.fm/eventsdemystified/support

Video Episode

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